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Across all areas of inTechnology business, we are committed to working through our inTechnology Channel Alliance Partner (i-CAP) Program. The i-CAP Program provides partners with the necessary support and resources to compete and “win the business” within this highly competitive market.

Our commitment to the i-CAP Program offers the following benefits for Partners:

Joint Selling

Our sales force works closely with partners in a joint-selling environment. Joint activities include joint sales calls, sales strategy collaboration, and go-to-market planning. Dedicated channel sales representatives are assigned to each partner. We also have a dedicated team of sales and pre-sales specialists who are available to take full responsibility for any qualified lead generated by a Partner.


inTechnology has excellent training facilities providing product awareness training for both your sales and technical employees as well as your end-users if required. Regular training sessions will be held to ensure new and established partners are informed of key developments. The training sessions take place every two months, and i-CAP Partners will be informed of dates and agenda and can register attendance via email. The training is intended to ensure that i-CAP Partners have a thorough understanding of inTechnology’s products, services and capabilities. The level of training provided depends on the partnership level. On-site and Web-based training are both structured to allow partners to successfully pursue market opportunities immediately.

Technical Demonstrations

inTechnology has extensive technical and support skills and can conduct ‘proof of concept’ demonstrations in conjunction with Partners. For customers with larger data volumes a Project Definition Workshop (PDW) would be advisable.

inTechnology’s highly trained consultants are able to provide a bespoke solution for the customer after investigating their data requirements and identifying their business objectives.

Web Site

The inTechnology website is a useful source of information concerning all aspects of the business. The dedicated Partner page provides current news on products and marketing/training events, along with a locate partner section that will have all partners contact details incorporated.

Marketing Initiatives

The i-CAP program offers co-marketing opportunities such as trade shows, direct mail/e-mail campaigns, and webcasts. Additional co-marketing opportunities are initiated on an as-needed, case-by-case basis. Qualified lead access is available to Preferred and Authorized partners. Preferred partners are qualified to accrue marketing development funds for joint marketing activities. For more information on the marketing opportunities, please click here.


inTechnology’s marketing department has produced a comprehensive range of product literature and case study reference material available for distribution. This can be used as a useful tool in discussions with sales teams and customers alike.

The literature is available to be shipped, alternatively a soft copy can be emailed.

The partner pages on our website will always be your best resource for the most current product and company information. Be sure to register immediately for your user name and password.

Welcome Kit

Upon acceptance to the partner program, you’ll receive our partner welcome kit, which includes:

  • Channel Alliance Program Overview

  • inTechnology Channel Contact List

  • Sample product datasheets


Ongoing Resources

The i-CAP program provides additional resources on an ongoing basis. Depending on the partnership level, resources include:


  • NFR product license discounts

  • Quarterly channel email updates

  • Corporate identification on the i-CAP partner Web site

  • Discounts on demo equipment

  • Additional partner-specific benefits.


Your Success Is Our Priority!

We value the time and effort that you invest to become a member of the i-CAP Program and it is our goal to ensure the success of our combined efforts in growing our businesses. The i-CAP Program offers excellent opportunities and rewards, regardless of company type and size.

To learn more about the program, we encourage you to contact one of our i-CAP managers today at +61 7 5699 9800

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